Cốt lõi của nội dung diễn đạt thành 5 giai đoạn: Foundation, Siloed, Partially Synchronized, Fully Synchronized, Living DNA
Tác giả nêu rõ mục đích của việc triển khai digital.
"A massive transformative purpose, or MTP, is the higher aspirational purpose of the organization. It differs from traditional vision statements not just in its pithy format but also in the sheer magnitude of the transformation that it declares."
Bằng phương pháp áp dụng:
The 70-20-20 Mix for sufficicency of transformation
70 percent of people's capacity is dedicated to core business
20 percent of their capacity is related to a core project
10 percent of their capacity is spent on unrelated new business.
Đồng thời liệt kê các rủi ro có thể gặp phải
The warning signs can come from the following risk areas:
+ Your industry trends
+ Your customers information
+ Your business model trends
+ Your digital business performance and digital organization feedback
A digital backbone of operation
Digital transformation in most organizations will take three forms - new digital business models, new technology -embedded products, and digital internal operation
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